About ZuSo Dental

About Us

ZuSo is a software service that will simplify and manage all dental-related procurement.

Our Story

As the global pandemic struck, independent dental practices without existing online supply management systems faced immense challenges in maintaining their operations, especially with supply chain disruptions of dental equipment and consumable items. In response, ZuSo emerged as a solution, offering a vendor management tool and a cloud based marketplace to these independent dental offices.

ZuSo's Smart Purchasing Technology™

ZuSo's Smart Purchasing Technology™ assists users with inventory and spend management, data insights, and online procurement of equipment and supplies from a network of over 200 vendors and technical service providers in a more affordable and value conscious way.

Supply Chain Crisis

"The dental industry has faced tough times in recent years," says ZuSo’s President Laura Zuelke. "The supply chain crisis has been particularly challenging. ZuSo’s primary focus has been ensuring that dental practices have access to essential supplies at lower prices, given the rise in costs of other necessary items like PPE and disinfectants.

Established in 2021

Established in 2021 by Zuelke in Central Texas, ZuSo currently collaborates with independent dental practices and boasts its customers have saved over 20% on the cost of goods and reduce supplier management time in half. Presently, ZuSo operates in 6 US markets and has recently expanded to new locations, including Dallas, Portland, and Houston.

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Meet Our Team

The ZuSo Team is a collaboration of experienced dental specialists in the areas of dental office management and dental supply/equipment procurement, along with accomplished technology leaders from multiple software startups.

ZuSo Founders

Laura Zuelke

Laura Zuelke is a dynamo in the dental industry, bringing over a decade of in-depth experience to her role as the Founder and Chief Client Success Officer. Read more

Michael Zuelke

Michael Zuelke is a venerable pillar in the dental industry, with a rich legacy spanning over four decades. As the Co-Founder & Chief Executive Officer, he brings a lifetime of ingrained expertise to his role. Read more

ZuSo’s advisory team includes the following individuals:

John Hayden

John has been involved in software startups for 20 years, founding two companies and selling one, while also serving on multiple advisory boards. He is currently the President at The Dyrt, the top-rated camping app in the U.S.

Phillip Pavelka

Phillip has over 11 years of experience in contract manufacturing, managing all production and purchasing departments as operations manager, and over five years of experience in SAAS start-ups in roles including customer success, solutions consulting, and account executive.

Grant Turner

Grant has 20 years in the technology industry, working in government, publishing, sports media, and analytics, fintech, and manufacturing. His current focus is in helping startups and high growth companies build solid SRE and dev ops practices.

Judah Garfinkle

Judah is a board-certified orthodontist and has been practicing in Oregon for over 17 years. He is also the Director of Craniofacial Orthodontics at Oregon Health and Science University. He received his Doctor of Dental Medicine degree from Harvard University.

Laura Zuelke is a dynamo in the dental industry, bringing over a decade of in-depth experience to her role as the Founder and Chief Client Success Officer. Starting her career as a clinical dental assistant, Laura's hands-on patient care experience laid the foundation for her comprehensive understanding of dental procedures and patient needs.

Her career trajectory took a pivotal turn when she stepped into the roles of procurement manager and new patient coordinator, where she refined her skills in logistics, supply chain management, and customer relations. These experiences were instrumental in shaping her holistic approach to client success.

Today, Laura is the linchpin of ZuSo, steering it with the insights gained from her multifaceted background. She is not just an expert in her field but a visionary leader, committed to guiding dental practices toward unparalleled patient satisfaction and operational excellence.

Michael Zuelke is a venerable pillar in the dental industry, with a rich legacy spanning over four decades. As the Co-Founder & Chief Executive Officer, he brings a lifetime of ingrained expertise to his role. Michael's journey in dentistry began in childhood, observing and learning from his mother, a manager of a large dental organization, and later, a co-founder of a dental consulting company alongside his father.

Mo Hossain, Co-Founder & Chief Technology Officer, Mo’s expertise includes business data analytics, customer experience management and technology strategy. He has held positions in New York and London with international companies where he helped large retailers, media and technology companies establish a quality customer experience. His expertise is in many things related to analytics, dev ops, architecture, website UX and UI. He founded an e-commerce consulting firm that helps e-commerce companies increase sales and revenue through converting more customers.

Jim Lout is a luminary in the realm of business leadership and strategic development, whose career spans various industries. Serving as an Advisor and member of the Board of Directors, Jim's multifaceted expertise is a cornerstone of ZuSo.

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